The American Red Cross recognizes Toyota Tsusho America, Inc. (TAI), headquartered in New York City with operations across the U.S., Canada, Mexico, and the Caribbean for its pledge of $250,000 to the Disaster Responder Program. By making a pre-disaster donation to the Red Cross, TAI helps ensure the organization can quickly respond to disasters big and small across the U.S. and help people in need at a moment’s notice. 

Disaster Responder members, along with their employees and customers, pledge financial and in-kind donations in advance of disasters to power the Red Cross with the infrastructure, volunteers, technology and resources to provide relief in times of crisis. These donations enable the Red Cross to respond to disasters at a moment’s notice — offering a safe place to sleep, a nutritious meal, emotional support and supplies to aid in recovery — while also helping prepare people and communities for future disasters. 

“TAI understands that the Red Cross must have critical support and supplies ready and in place before disaster strikes,” said President and CEO Naoyuki Hata. “Joining the Disaster Responder Program ensures that TAI’s proactive contribution is accessible to support the communities where our employees live and work when it matters most.” 

The Red Cross responds to more than 65,000 disasters across the country every year, providing comfort and hope in times of crisis. As rapidly intensifying storms, extreme heat, record floods and widespread wildfires continue to devastate communities across the country, donations from Disaster Responder members are more important than ever to power Red Cross relief efforts for those who need it most.  

“Increasing severe weather events mean that families are relying on the Red Cross now more than ever,” said Anne McKeough, chief development officer at the American Red Cross. “We are so thankful for Disaster Responder members like TAI for their forward-thinking commitment that powers our preparedness and relief efforts, ensuring we can immediately provide help and hope to those facing their darkest day.” 

Donations from Disaster Responder Program members also support basic needs for families affected by home fires — which comprise the bulk of Red Cross response efforts — and help ensure the Red Cross can continue educating people nationwide about disaster preparedness so they can cope with crises in their communities when the unthinkable happens.